Our SEO pricing is $300, $600 or $1,200 a month, fixed, month to month, with no minimum contract. In India that is roughly ₹26,000, ₹51,000 and ₹1,02,000 a month, invoiced in rupees on a GST invoice. The tier depends on how many keywords, locations and pages you need to compete on, not on your city.
Below we explain how search engine optimisation (SEO) is priced, what each tier buys, what drives the number and how to compare quotes. Every figure here is from our published packages.
How is SEO usually priced?
SEO is usually sold as a monthly retainer, because the work is ongoing. A retainer is a fixed monthly fee for an agreed scope of recurring work. One-off jobs, such as an audit or a site migration, can also be quoted as a project with a single price.
We price SEO as monthly packages with a written scope. Each package lists the number of keywords tracked, pages optimised, articles written and links earned each month. You can move up or down a tier from the next cycle, and cancel with 30 days written notice.
If you cancel within the first 7 days of the first month, before kick-off work is delivered, that month is refunded in full. A free audit comes first, so the quote is based on what your site needs. You get a prioritised plan within 48 hours of asking. Ad budgets and third-party tool fees are never part of the SEO fee.
What does each SEO package include?
Each tier adds keywords, content and links to the one below it. Local SEO is for a business that sells in one city. National SEO is for a business competing across a country. Enterprise SEO is for multi-location brands and large e-commerce catalogues.
| Package | Price a month | What it covers |
|---|---|---|
| Local SEO | $300 (about ₹26,000) | Google Business Profile setup and optimisation, technical audit and fixes for up to 20 pages, 10 keywords tracked, 2 optimised pages a month, review and citation programme, monthly report |
| National SEO | $600 (about ₹51,000) | Everything in Local SEO, 40 keywords across 3 locations or product lines, 4 new articles and 4 quality backlinks a month, fortnightly optimisation sprints, GA4 conversion tracking |
| Enterprise SEO | $1,200 (about ₹1,02,000) | Everything in National SEO, 150+ keywords and unlimited locations, 8 articles plus landing pages and 10 backlinks a month, weekly calls with a dedicated SEO lead, AEO and GEO work |
The full scope of each tier is on our SEO services page.
Can you buy only the SEO work you need?
Yes. Our package builder prices each piece of SEO work on its own, so you pay only for the parts your site lacks. This suits a business that already has content or links and needs one gap filled.
| SEO item | Price | What it covers |
|---|---|---|
| Local SEO and Google Business Profile | $200 a month | 10 keywords, profile optimisation, citations, monthly report |
| Technical SEO upkeep | $150 a month | Crawl fixes, speed, schema and Core Web Vitals every month |
| SEO content | $250 a month | 4 researched, optimised articles published with internal links |
| Link building | $250 a month | 4 backlinks from digital PR outreach, relevant domains only |
| AEO and GEO | $200 a month | Work to be cited by ChatGPT, Gemini and Perplexity |
Core Web Vitals are Google's measures of loading speed and page stability. AEO (answer engine optimisation) aims at featured snippets and voice answers. GEO (generative engine optimisation) aims at AI answers. Our post on what GEO is and when you need it explains when it is worth paying for.
What decides the price of SEO?
Four things set the price. They are the competition for your search terms and the number of locations or product lines. The others are how much content and link building you need, and the state of your site.
Competition matters most. A clinic that wants local searches in one city needs a small scope. An online shop with hundreds of product pages selling across India needs far more. Same work type, very different hours.
The site itself matters too. Technical problems such as broken redirects, slow pages or pages Google cannot crawl have to be fixed before content and links pay off. That is why we audit first and quote second. An audit shows which pages already earn impressions, which are missing and what is blocking the rest. Our guide to running an SEO audit walks through what one checks.
Language can change the scope as well. We run campaigns in Dutch, French, German and Arabic among others. Keyword research and copy are done in the market language, not translated afterwards.
How long does SEO take to pay off?
Most sites show measurable movement in 60 to 120 days, with compounding gains after that. Technical fixes and existing pages move first. A brand new page competing for a busy search term takes longer.
Our first 90 days run in a fixed order you can check against the report. Week 1 covers access, a full crawl and an honest read of where you rank today. Next comes the Business Profile for local searches, then technical fixes and on-page work on pages that already earn impressions. After that we build the pages that are missing. Weeks 10 to 13 set up reviews and links and deliver the first full report.
SEO results depend on competition, website condition, industry, market demand, technical performance and the quality of the overall marketing strategy. No specific ranking, traffic or revenue outcome can be guaranteed. Our post on how long SEO takes to show results covers what speeds it up or slows it down.
How should you compare SEO quotes?
Compare quotes on scope, not on the headline number. Ask each agency to list the keywords, pages, articles, links and reports included each month, and who will do the work.
Then check four things. Is ad spend or tool cost hidden in the fee? Is there a lock-in period? Do you stay the owner of Search Console, Analytics and your Business Profile? Does the agency change the site, or only send a list? We apply titles, headings, schema and internal links ourselves, and propose anything structural first.
Be wary of any quote that names a position by a date. Nobody controls Google. Be wary too of bought links, private blog networks and doorway pages. Google's spam policies target them, and the penalty hits the whole domain. For Indian buyers, our post on what SEO and digital marketing cost in Noida compares local quotes in more detail.
SEO pricing: common questions
How much does SEO cost per month?
With us, $300, $600 or $1,200 a month, depending on keywords, locations and content needed. In India that is roughly ₹26,000, ₹51,000 and ₹1,02,000, invoiced in rupees on a GST invoice.
Is there a minimum contract for SEO?
No. Engagements run month to month. You can change tier from the next cycle or cancel with 30 days written notice.
Does the SEO fee include paid tools or ads?
No. Advertising spend, paid tools and other third-party fees are paid by you directly to the provider. Our fee covers our team's work.
Is a cheaper SEO package worth it for a small business?
Often, yes. A business selling in one city usually needs Local SEO first, because the map results get the clicks for local searches. You can move up a tier once that work is done.
Is there a free SEO audit before paying?
Yes. The audit is free and you keep the findings either way. You get a prioritised plan within 48 hours.