Generative Engine Optimization
Search is no longer only ten blue links. A growing share of buyers read one answer that names two or three companies, and never scroll. GEO is the work that makes yours one of them: facts an engine can lift without guessing, pages written to be quoted, crawler access you actually granted, and measurement taken from your own server log rather than from hope.
Start with what keeps you up at night.
Everything, handled.
- ✓AI crawler access checked agent by agent in robots.txt
- ✓llms.txt written for your site and kept current
- ✓Structured data an engine can quote: Organization, FAQ, Article
- ✓Pages restructured into real questions and direct answers
- ✓One set of facts across the site, profiles and listings
- ✓Answer-engine checks: what ChatGPT, Claude and Gemini say when asked about you
- ✓AI referral visits measured from your own access log
- ✓A monthly read of which engines crawled you and which sent people
How to choose a generative engine optimization agency
A good generative engine optimization agency shows you, question by question, whether ChatGPT, Gemini, Claude and Perplexity name your business today, then fixes the sources those assistants read about you. Before you hire one, ask what they will change, where, and how you will see the result.
Questions worth asking an agency
- Which questions will you track? They should be the questions your buyers ask an assistant before they buy, agreed with you, not a generic list.
- What will you change on our own site? Expect crawler access for the AI agents in robots.txt, an llms.txt file, structured data that matches the page, and pages rewritten so each question gets a direct answer.
- What will you change off our site? Assistants repeat what directories, review platforms and articles say about you, so the same facts need to appear everywhere.
- How will you report? Answers vary by user and by day, so a single screenshot proves little. Ask for a regular record of the same questions, asked the same way, with the sources each assistant cited.
Warning signs
- A promise that an assistant will recommend you. No one controls that answer.
- Paid placements sold as "AI rankings". Assistants do not sell positions in their answers.
- GEO sold as a replacement for SEO. Most assistants search the web before they answer, so pages that already rank are the ones they tend to read.
If you want to start on your own, our free llms.txt generator covers one of the first steps, and what GEO is, and whether you need it explains the rest in plain words.
Generative Engine Optimization, answered.
Why does ChatGPT recommend our competitors and not us?
An assistant names the businesses it finds described consistently across the web: on their own site, in directories and review platforms, in articles and lists that mention them. If those sources say little about you, or say different things, it has nothing to repeat. GEO fixes your own site first, then the places an assistant reads about you.
What do you change on our website for GEO?
Crawler access for the AI agents in robots.txt, an llms.txt file that states plainly who you are and what you do, Organization and FAQ markup with the same facts everywhere, and pages restructured into the questions people ask an assistant, each answered directly.
How do you measure GEO?
We ask the assistants the questions your buyers ask, on a schedule, and record whether you are named and which sources they cite. We also read your own server log for visits from AI crawlers and from people who arrive after an assistant sent them. Answers vary by user and by day, so we report a trend, not a single screenshot.
Is GEO a replacement for SEO?
No. Most assistants search the web before they answer, and they lean on pages that already rank and are already cited. Strong SEO is usually what gets you into the sources an assistant reads; GEO makes sure that when it reads about you, it finds something clear to repeat.
What do you need from us to start?
Access to your analytics, ad accounts and website, one point of contact, and 45 minutes for a discovery call. We handle the rest.
Is there a minimum contract?
No. Engagements run month to month. 98% of our clients stay because the numbers work.
SEO
Page-one rankings that survive every Google update.
02PPC & Paid Media
Google, Meta and LinkedIn, tuned weekly for ROAS.
03Social Media & Content
Always-on video, community and creators that build brands people follow.
04Web Design & Development
500+ fast, conversion-obsessed sites on WordPress, Laravel, Next.js and custom stacks.
Let's talk about Generative Engine Optimization.
Free audit, no obligation. You keep the findings either way.