Own the Maps 3-pack.
26 checks we run on every local client, as a self-audit. Tick what you have; the score updates live.
What we check on every local client's Google Business Profile.
Profile basics
The name exactly as on your signage, the most specific primary category, a few honest secondary ones, a verified address or service area, one phone number used the same way everywhere, a website link to the right page, and opening hours including holidays. Most map-pack problems start here.
Content and reviews
A full description, real photos of the place, the team and the work, services listed with prices or ranges, recent posts, and the questions customers really ask. Then reviews: how many, how recent, and whether every one gets a reply.
Your website, citations and tracking
LocalBusiness schema with the same details, a map on the contact page, consistent listings in the directories of your country, a page per branch, and a tagged website link so you can tell how many visits the profile sends.
The score is a to-do list, not a grade
Each tick is one fix. The order on the page is roughly the order of impact: basics first, because a wrong category or a mismatched phone number can hold a profile back however many reviews it has.
Reviews are the slow part, so start them today
Every other item can be done in an afternoon. Reviews build week by week, which is why we put the review link on invoices, on WhatsApp replies and at the counter from the first day.
A full profile still has a radius
Google ranks map results by distance from the searcher as much as by the profile. A complete profile wins near your address first. Use the Maps rank grid to see how far that reach goes.
Google Business Profile, answered.
Is my progress saved?
Yes, in this browser on this device. Nothing about your ticks is sent to us unless you choose to unlock the full list.
How long until a fixed profile moves up?
Changes to category, hours and details usually show within days. Movement in the map pack follows over weeks, as reviews and citations build. Anyone promising the top three in a fixed time is guessing.
Should I put keywords in my business name?
No. It breaks Google's guidelines, competitors can report it, and a suspended profile loses everything. Use your real name and let the category and description do that work.
Can I do all of this myself?
Yes. Every item is in your own Google Business Profile dashboard or your website. We do it for clients who would rather spend the time running the business.
Prefer we do the whole thing?
Profile, reviews, citations, location pages and monthly Maps rank reports.