30 Sep 2025

Have you ever opened YouTube just for “a few minutes” and then spent an hour watching those small videos that keep coming one after another? Those are called YouTube Shorts. They are short videos, less than one minute. People love them because they are quick, fun, and easy to watch. But here is the truth: not every YouTube Short is good.Some Shorts go viral and get millions of views. Others get almost nothing in Digital Marketing. So now the question is what makes a Short work well? And what makes a Short flop?

At Qorvatech, we are social media experts who help people and businesses grow online. We see every day which Shorts fly high and which ones fall flat. And here, we are going to talk about the same one.

Why Are YouTube Shorts Important?

YouTube is one of the most important and popular social media websites in the whole world which is used by billions of people every month. Now YouTube has Shorts, which are small, vertical videos. Here’s why Shorts are important:

Many people watch them: YouTube Shorts are quite popular in the whole world and get more than 70 billions every single day.
Easy to make: You might think that you need expensive cameras or studios but for making YouTube shorts, you need nothing except your phone.
YouTube shows them to new people: The best thing about YouTube is that here, even small creators can get famous quickly.
They bring people to your channel: If there are people who love to watch YouTube shorts, they may also watch your longer videos or subscribe.

So, the answer is YES. YouTube shorts are very popular and powerful among digital marketing platforms. But only if you make them the right way.

What Works in YouTube Shorts?

Now, there are some factors which make shorts successful:

1. Catch Attention in the First 3 Seconds

People scroll very fast. If your Short is boring at the start, they swipe away.

What to do?

Begin with something interesting or surprising.
Ask a short, strong question like: “Do you know the easiest way to clean your shoes?”
Show action right away.

Do not waste time saying: “Hello friends, welcome to my channel.” That belongs to long videos, not Shorts.

2. Give Something Useful or Fun

The best shorts which are most popular and give value in less than a minute. It can be any of it:

Tips: Show a trick or hack which makes the lives easier and better.
Jokes: Something funny and relatable for common people.
Behind the scenes: A glimpse into your life or business.

If people learn, smile, or even just enjoy, they will stay till the end.

3. Use Trends With Your Twist

Certain songs, jokes, or challenges become the biggest trend on YouTube. These are trends. You should use them but do so your own way. Example:

A bakery uses a trending song while making a cake.
A fitness trainer joins a dance trend and then converts it into an exercise.

When you give a trend your own variant, it just clicks more with the crowd.

4. Ask Them to Do Something (CTA)

At the end of a Short, ask the audience to take an action. This is called a Call to Action or CTA. Basic CTAs:

"Like this video if it helped you."
"Comment your favorite idea below."
"Follow for more simple tips."
"Watch my full video for details."

This will get you likes, comments, and followers. YouTube promotes videos with a lot of engagement.

5. Post Often, Not Perfect

Many people wait too long to make the “perfect video.” But Shorts don’t need to be perfect. They just need to be consistent.

Post 2–3 Shorts every week. Even if they are simple, regular posting works better than one big, fancy Short once a month.

6. Make for Mobile Phones

Almost everyone watches Shorts on phones. So:

Always record vertical (up and down, not sideways).
Add captions or text on the screen because many watch without sound.
Keep visuals big and simple.

If your Short is not easy to watch on a phone, people will skip it.

What Flops in YouTube Shorts?

Now let’s see the mistakes that make Shorts fail.

1. Slow and Boring Start

If you take too long to get to the point, people swipe away. Long greetings or slow build-ups do not work in Shorts.

2. Making Shorts Like Ads

People don’t want to see ads when watching Shorts. If your video is just “Buy this product now!” it will flop.

Instead, show the product in action. Example: Show a dirty shirt becoming clean in seconds with your product. That is interesting and natural.

3. Ignoring Trends

If you never use trending sounds or styles, your Shorts may not reach new people. Trends help your video get discovered.

But remember: don’t just copy. Always add your own twist.

4. Bad Quality

Shaky video, blurry pictures, or unclear sound = people swipe away. Tips:

Use good light (daylight is best).
Keep the phone steady.
Record in a quiet place.

Simple quality makes a big difference.

5. No Story or Flow

Even in 30 seconds, your Short should have a small story. Easy formula:

Start with hook (grab attention).
Give value (tip, joke, or message).
End with payoff (result or punchline).
Add CTA (what to do next).

Without flow, Shorts look random and confusing.

6. Posting Once and Then Disappearing

One Short will not make you famous. Posting once and then vanishing does not work.

You must be regular. Even simple Shorts, posted again and again, build momentum.

How Qorvatech Helps You with Shorts?

Here, at Qorvatech; our digital marketing team knows how powerful these shorts are for businesses. We can help in a lot of ways:

Finding Trends: Our social media experts see what is trending and show you how to use it.
Planning Content: We will be creating a calendar of shorts with mix of a lot of factors like fun, education, and promotion.
Making Them Search-Friendly: We know how to use right titles, hashtags, and descriptions so that people can find you all around the world.
Cross-Posting: there are so many platforms of social media like Instagram, TikTok, and more and we help you in posting it everywhere for getting maximum reach.

Our goal is pretty simple- to make shorts which is not only great for getting views but also for bringing you real and new customers and fans.

YouTube Shorts: Making you Popular

YouTube Shorts are not just “small videos.” They are a new way to tell stories, teach tips, and connect with people. Here’s the simple rule:

Shorts work when they are quick, fun, useful, and regular.
Shorts flop when they are slow, boring, salesy, poor quality, or rare.

Remember: you only have a few seconds to catch someone’s eye. So make sure to use them in the smart way. At Qorvatech, our Digital Marketing specialists know that even small things can make very big difference.

So don’t wait. Start creating Shorts today. Keep them simple, keep them real, and keep them coming. Because in the world of YouTube Shorts, big success comes from small videos.