You must know about hash tags, don’t you? there are times and platforms where hashtags are the hottest thing on social media, aren’t they? You are likely to see them almost everywhere- #Throwback Thursday, #OOTD, #Food Goals. And SEO Company has seen that people actually believe that hashtags are the reason behind going viral of any post.
But is that true? We are in 2025 now and there are so many things changed now- social media platforms are smarter now and Algorithms (those behind-the-scenes robots that decide what you see) are more powerful than ever.
So, the big question: Are hashtags still worth using? At Qorvatech, our SEO specialists help brands grow online every single day, so we’ve been watching hashtags closely. The short answer? Yes, they still matter — but only if you use them the right way.
If you use hashtags like it’s 2018, you’re probably wasting your time. But if you learn how to use them for today’s social media world, they can still help you reach the right people. Now, let’s break it down.
A Quick Trip Back in Time
Hashtags started way back in 2007 on Twitter (now called X). They were just a way to group posts together. And from then, from about 2012 to 2018, hashtags became like magic. They could make your post show up for thousands of new people. Businesses used them to join big conversations, ride trends, and get attention fast with Local business SEO.
But in the last few years, social media changed. Now, apps like Instagram, TikTok, and LinkedIn don’t just show you posts because of hashtags. They also use AI to guess what you like. SEO Company says hashtagsare helpful — but they aren’t the main driver anymore.
How Hashtags Work in 2025?
Now, we are on to the present- SEO specialistsshows the reality on different platforms now:
Instagram → Hashtags help, but AI also recommends posts based on what you’ve liked and saved before.
TikTok → Hashtagsare helpful as it lets your system know about your video- what it is about, but hey, sounds, captions, and watch time matter even more.
LinkedIn → Hashtags are great for professional topics but you should focus on combining them with strong keywords in your post.
X (Twitter) → it is still considered as best place for hashtags, especially during live events or trending topics.
Big Myths About Hashtags
We hear a lot of myths from people who think hashtags work like they used to. Let’s bust a few.
Myth 1: The More Hashtags, the Better
Absolutely not. Just because you are using 30-40 random hashtags in your post, it doesn’t mean that it is going to be viral. It will only make your post look spammy and in 2025, 3-5 relevant and great hashtags are enough to work effectively- making it a hit.
Myth 2: Hashtags Can Make Any Post Go Viral
With hashtags, people will only find your post but if your content is not interesting and catchy, people are not going to stay there. Viral posts still need great visuals, a clear message, and something people want to share.
Myth 3: Hashtags Don’t Matter Anymore Because AI Is Smarter
AI is smart, yes. But hashtags still give it clues. Especially if you’re posting about a niche (specific) topic, hashtags help AI figure out who might want to see it.
The Best Way to Use Hashtags in 2025
At Qorvatech, we’ve tested hashtags for dozens of brands this year. Here’s what works now:
Pick Niche Hashtags
Don’t use super general tags like #Marketing or #Food. They’re too crowded. Go specific, like #VeganMealPrep or #EcoFriendlyMarketing.
Mix Trending and Evergreen
Trending hashtags can give you a quick boost. Evergreen hashtags (the ones that stay relevant all year) bring slow, steady traffic. Use both.
Match Your Hashtags to the Platform
Instagram: Put hashtags in the caption, not in the comments.
TikTok: Use hashtags that match your sounds and topics.
LinkedIn: Use 2–3 professional hashtags.
X: Go big during live news or events.
Use Event and Seasonal Tags
If it’s a holiday, sale, or big world event, hashtags like #BlackFriday2025 or #COP30 can give you a temporary spike in reach.
Branded vs. Unbranded Hashtags
In the past, brands made their own hashtags (#BrandNameChallenge). That still works for tracking your campaigns — but people now like unbranded community hashtags even more.
Example: If you run a gym, #FitWithBrandName is fine, but #MorningWorkoutClub will get more people involved because it feels open to everyone.
Our favorite Qorvatech trick?
Use one branded hashtag to measure results.
Use two or three unbranded hashtags to pull in new audiences.
Why Hashtags Still Help With Search?
As per SEO Company, Social media is becoming more like Google. People search TikTok, Instagram, and Pinterest for answers, tips, and products. Hashtags are like labels for your post. They help both the platform and the user understand what your post is about in regards of Local business SEO. For example:
Post a TikTok with #EasyDinnerRecipes → It can show up when someone searches “easy dinner” inside TikTok.
Use #NYCBrunchSpots → You might show up when someone searches for brunch places in New York.
Common Hashtag Mistakes
Even in 2025, we still see brands making these mistakes:
Using the Same Hashtags Every Time
Social media notices when you repeat the same set over and over. Switch it up.
Not Checking Analytics
Platforms show you which hashtags bring engagement. If one’s not working, replace it.
Jumping on Unrelated Trends
Using #TaylorSwiftTour when you sell accounting services? That’s just confusing.
Qorvatech’s Simple 3-Step Hashtag Plan
Don’t know how to plan it? SEO specialists at Qorvatech has one. Here’s an easy plan you can follow:
Step 1: Research
Research is the main factor here as you need relevant and quality hashtags, not just any. Find hashtags in three groups:
Niche (specific to your industry)
Community (used by your target audience)
Seasonal/Event (as per the time)
Step 2: Test
Go around creating 2-3 sets of hashtags and use different sets for different posts and see which one is working for you.
Step 3: Combine
Now, when you know which one works for you, match them with good captions, great visuals, and perfect timing. And always remember that hashtagsare just one part of the recipe, not the whole dish.
So…Should You Still Use Hashtags?
Yes! But productdon’t treat them like magic words. Treat them like helpful signposts that guide the right people to your content. Think of it this way:
In 2015, hashtags were the map.
In 2025, hashtags are the compass.
They won’t take you everywhere on their own — but they’ll point you in the right direction.
Qorvatech’s Final Tips
Quality over quantity — choosehashtags that truly match your post.
Stay niche — smaller, targeted hashtags can bring you better engagement than big, broad ones.
Keep testing— social media changes fast, so update your hashtag strategy regularly.
At Qorvatech, we help brands make the most of every single post. That means using the right mix of hashtags, captions, and timing to get the best results. If you’re ready to finally understand what’s working (and what’s just hype), our SEO Company can guide you. Because in 2025, it’s not about posting more — it’s about posting smarter.
