You must be posting on social media- maybe a picture, a story, or a video—and then thought:
“Why didn’t more people see this?”
Although, you must have seen people with random cat video and it has like thousands of likes. What’s that about? How is this working? The answer is one magical (and sometimes frustrating) word: algorithms. Know nothing about it? SEO Company got your back.
At Qorvatech- one of the SEO specialists, we believe that understanding algorithms should be as simple as chatting with a friend. So, let’s break it down together.
What Is a Social Media Algorithm?
Imagine walking into a giant library with millions of books. You can’t possibly read them all, right? So, the librarian (the algorithm) picks the books you’ll probably like—based on what you’ve read before, what your friends are reading, and what’s popular right now. That’s exactly what happens on social media.
- The algorithm decides what shows up in your feed.
- It looks at what you like, share, comment on, and spend time watching.
- Then it shows you more of that type of content.
Simple, right?
Why Do Algorithms Matter in regards of Local business SEO?
Algorithms decide whether 10 people see your post… or 10,000 people do. As per SEO Company, here’s why they matter for you and your business:
- Visibility – If the algorithm likes your post, it shows it to more people.
- Engagement – More people see it → more likes, comments, and shares.
- Sales & Growth – More eyeballs → more trust → more customers.
At Qorvatech, our SEO specialists often say: “The algorithm is like a spotlight. Learn how to use it, and your brand will shine.”
How Different Platforms Use Algorithms?
1. Facebook
- Shows you posts from friends, family, and groups more than businesses.
- Loves posts that get comments and shares (not just likes).
- Videos that keep people watching do really well.
Qorvatech Tip: Post things that start conversations. Ask questions, share stories, and encourage people to talk.
2. Instagram
- Shows you posts from accounts you interact with often.
- Pushes Reels because it wants to compete with TikTok.
- Saves and shares are super powerful—more than likes.
Qorvatech Tip: Make short, fun Reels. And tell your followers to save your posts—that’s like a “super-like.”
3. LinkedIn
- Loves professional and helpful content.
- Gives more reach to posts that start discussions.
- Longer, thoughtful posts do better than short ones.
Qorvatech Tip: Don’t just post updates—share lessons, advice, or stories that spark comments.
4. TikTok
- The king of the algorithm world.
- Doesn’t care if you have 2 followers or 2 million—any video can go viral.
- Shows you content based on what you watch and rewatch.
- Trends (sounds, hashtags) matter a lot.
Qorvatech Tip: Keep videos short, fun, and repeatable. Jump on trending sounds.
5. Twitter/X
- Loves fresh, new posts. Timing is everything.
- Tweets that get retweets and replies spread faster.
- Trending topics push your content into new feeds.
Qorvatech Tip: Join trending conversations fast. Add value, don’t just repeat what everyone else says.
How to Make Algorithms Work FOR You?
Here’s the part everyone wants to know: How do I “beat” the algorithm and rank in Local business SEO? The truth by SEO Company: You don’t beat it. You work with it. Here’s how:
1. Be Consistent
Posting once in a blue moon won’t work. Social media rewards regular activity.
Aim for 3–5 posts a week.
2. Talk Back
Don’t just post and disappear. Reply to comments, comment on others’ posts, start conversations.
The algorithm notices when you’re social (it’s called “social” media for a reason).
3. Mix It Up
Don’t just post photos or only text. Use:
Short videos (Reels, TikToks) → Big reach
Carousels (swipe posts) → Deep engagement
Stories → Casual daily updates
4. Post at the Right Time
Timing matters. Post when your audience is online. Generally:
Mornings (8–10 AM)
Evenings (6–9 PM)
But test and see what works for YOUR audience.
5. Focus on Quality, Not Quantity
One good content is far better than 10 boring ones.
Create content people want to save, share, or talk about.
Algorithm Myths (Busted!)
You’ve probably heard some of these:
“The algorithm hides my posts.”
Nope. It just pushes posts people interact with more.
“Only ads get reach now.”
Not true. Organic (free) posts can still go viral—especially on TikTok and LinkedIn.
“Hashtags are dead.”
Wrong. They help, but they’re not magic. Content still matters most.
“Deleting old posts helps.”
Nope. The algorithm cares about what you’re posting now.
Think of the Algorithm Like a Human
Here’s the easiest way to think about it:
The algorithm acts like a person watching you.
If you’re interesting → it pays more attention.
If people enjoy your posts → it shows you to more people.
If people ignore you → it stops recommending you.
So instead of trying to “hack” the system, just be human. Make content that people enjoy, laugh at, learn from, or feel connected to.
What’s Next for Algorithms?
Algorithms are always changing. Here’s where they’re headed:
- More AI → Feeds will be even more personalized.
- More video → Short videos will continue to dominate.
- More community → Platforms want deep conversations, not just views.
- More transparency → People are asking platforms to explain how the algorithm works.
At Qorvatech, we watch these changes closely so our clients are always a step ahead.
Quick Recap (The Super-Simple Version)
Now, let’s get this all at once again in short way. About Social media algorithm:
- Algorithms are like librarians or restaurant managers—they pick what you see.
- Each platform has its own rules (Facebook loves conversations, Instagram loves Reels, TikTok loves short fun videos, etc.).
- To win with algorithms: post consistently, engage with people, mix up your content, and focus on quality.
- Forget the myths—algorithms don’t “hate” you. They reward content that people genuinely enjoy.
The future = more AI, more video, and more community.
Algorithms aren’t scary robots. They’re just tools that decide what gets attention. If you understand them—and more importantly, if you understand your audience—you can turn them into your best friends. So next time you post something, ask yourself:
“Would my audience find this valuable, fun, or worth sharing?” If yes, the algorithm will take notice. At Qorvatech, as one effective SEO Company we specialize in helping businesses like yours shine online—by creating content that algorithms love and people love even more.
Because here’s the secret:
- When your audience is happy, the algorithm is happy.
- And when the algorithm is happy… your brand grows.
Want to grow your reach, engagement, and sales with algorithm-friendly strategies? Connect with Qorvatech today—we’ll make the algorithms work for YOU.
