Google My Business for Getting Customers – Step by Step (By Qorvatech)

Running a business is hard. But today, almost everyone uses Google when they want something. They search for food, clothes, doctors, plumbers, shops, and services near them. If your business shows up on Google, people will find you. If it doesn’t, they will go to someone else. How does this work? Digital Marketing is the answer!

Google has a free tool called Google My Business (GMB), now also called Google Business Profile (GBP) under digital marketing. This tool helps you put your business on Google Search and Google Maps. It is like putting a big signboard on the internet that says, “Here we are, come visit us!”

At Qorvatech, we have helped many small and big businesses use GMB to get more calls, visits, and customers. Today, we will explain step by step, in the simplest way, how you can use it to get more leads (customers).

Why GMB is Important?

Think like this: You are hungry. You type on Google: “Best pizza near me.” Three pizza shops pop up with names, photos, and phone numbers. You click one and order. That is how simple it works. If your business is not showing up, you are missing customers. With GMB you can:

• Show your shop or service on Google.
• Build trust with reviews and photos.
• Get direct calls from people.
• Get more visits to your shop.
• Turn people who are searching into paying customers.

So yes, GMB is like your online shop helper that works all day and all night for free.

Step 1: Claim Your Business

First, you need to tell Google that this is your business.

• Go to Google Business Profile Manager.
• Search for your business name. If it is not there, create it.
• Add your business details like name, address, phone, and type of work.
• And then verify it. Google will send you a verification code through a postcard, call, or email with a code.

Qorvatech Tip: Make sure to keep your name, address, and phone number same everywhere website, Facebook, other sites). If they are different in different parts of digital marketing, Google is likely to get confused which is not great for your business.

Step 2: Add Business Details

And once you have claimed, fill in all the information of your business.

• Name: Use the real name only and not any extra words.
• Category: Choose your main service. If you are a plumber, make sure to choose plumber.
• Description: In this part, write a short story about your business telling about your what your business is and what does it do.
• Hours: Now, comes the time for what timings you are open for.
• Special features: Add things like “Free Wi-Fi” or “Home Delivery” if you have them.

Step 3: Add Photos and Videos

People trust what they can see. Photos and videos make them believe you are real.

• Add your logo.
• Add a nice cover photo.
• Add inside and outside photos of your shop.
• Add photos of your products, services, and team.
• Add small videos if possible (for example, a short clip of you baking a cake or fixing a pipe).

Businesses with photos get many more clicks and calls. Never skip this step.

Step 4: Get Reviews

People trust reviews more than ads.

• Ask happy customers to leave a review on Google.
• Share your review link on WhatsApp or SMS so they can click and write easily.
• Reply to every review. Say thank you to good ones. For bad ones, reply politely. Example: “Sorry for your experience. We will do better.”

Don’t worry about 1 or 2 bad reviews. No business is perfect. Just reply politely.

Step 5: Post Updates

Google allows you to post updates like social media. You can post:

• Offers and discounts.
• New products.
• Events.
• Simple tips.

Always add a button like “Call Now” or “Book Online.” These posts show directly in Google Search and make people act quickly.

Step 6: Turn on Messaging and Calls

People like quick answers. By turning on Messaging, people can send you a text directly from Google. Reply fast, and you may get a new customer.

Also, make sure your Call button of Google Business Profile works. Many people will just call directly.

Step 7: Check Insights

GMB shows free data (called Insights). It tells you:

• How people found your business.
• What words they typed.
• How many called you or clicked your website.
• When people searched the most.

When you do this, you get to know what is working and what is not.

Step 8: Use the Q&A Section

One of the best features of GMB is that people can as ask questions.

• You can even add your own questions with answers.
• Example: “Do you deliver on weekends?” – “Yes, we do.”
• Always reply fast if someone asks a new question.

When customers see the answers there what they were thinking of, this makes them feel confident.

Step 9: Connect GMB with Other Marketing

If you want to make use of digital marketing fully, your GMB should not be alone. Connect it with:

• Your website (for more details).
• Your social media (share posts).
• Your ads (show reviews as proof).
• Your SEO (add local keywords like “best doctor in New York”).

Step 10: Keep It Updated

Never forget your GMB after making it. Google likes active businesses.

• Post at least once a week.
• Add new photos every month.
• Reply to reviews daily.
• Update hours when they change.

A fresh profile means more trust.

Example Story

Let’s say there are two salons in the same street.

Salon A has a GMB profile with nice photos, reviews, posts about offers, and replies to customers.

Salon B just has a name and phone number with no photos, no reviews.

Which salon will people choose? Salon A. Because it looks alive, friendly, and trustworthy. That is the magic of GMB under digital marketing.

Get GMB Expertise from Qorvatech

Google My Business is not difficult. It is simple, free, and powerful. It can bring you new customers every single day if you use it well. Remember:

• Add correct details.
• Add photos and videos.
• Get reviews.
• Post updates.
• Reply to people.
• That’s all you need to grow.

At Qorvatech, we help business owners like you make the most of tools like GMB. Our digital marketing experts can guide you step by step so that your business gets more calls, more visits, and more sales.Are you ready to make your Google My Business profile your customer magnet? Start today, stay active, and watch your business grow.