10 Sep 2024

So far, the year 2024 has been a revolutionary year, whether it is the metaverse or the arrival of influencer marketing or the trend of voice search. From asking Siri to find the best pizza nearby to asking alexa for weather updates, voice search has become a huge part of people’s search and lives. And that’s why if you are a business owner and haven’t optimized your website for voice search, you could be missing out on a lot of things and potential customers.

At Qorvatech, we are in the digital marketing game from a long time and know everything inside and out. We are here to make sure that your website keeps with up with the trends. Let’s see how you can optimize your website for Voice Search in 2024 with our help.

What’s the Big Deal About Voice Search?

Before we go in details, let’s understand first why voice search is so important:

It’s fast: Typing takes extra effort and time whereas voice search is instant.
It’s natural: It’s fact that speaking is more comfortable and natural than typing. We talk faster than we type.
It’s growing: As per researches, half of the online searches are and will be voice based in 2024. People are preferring voice searches. And that’s a huge market which you don’t want to miss.

Now, let’s get deep down and figure out how to get your website voice search ready.

Step 1: Focus on Conversational Keywords

The biggest difference between voice searches and text searches are that people use full sentences and questions in voice search, while text search is often short and to the point. For example:

Text search: “best Digital marketing company in Noida”
Voice search: “What are the best and professional digital marketing companies in Noida?”

See the difference? People speak to voice assistants in the friendly way- like they are having conversation with a human. So, if you want to get your website voice search optimized, you need to focus on conversational keywords and not short keywords.

How to Do It:

Think like your users: What kind of questions and words would they use for voice search?
Use long-tail keywords: As people treat voice search as they are talking and use bigger sentences and long phrases.
Target specific questions: Use more of question words in your phrases like “How,” “What,” “Where,” and “Why.”

For example, instead of “buy shoes Noida,” try “Where can I buy affordable shoes in Noida?”

Step 2: Optimize for Featured Snippets

Ever noticed that sometimes when you ask something, voice assistants pull their answers from the little boxes at the top of Google? Those are called featured snippet and they are key to success in voice search. If your website is selected as a featured snippet, you are basically the go to answer for voice search queries. Cool, right?

How to Get There:

Answer questions clearly: Write short and simple answers that get to the point quickly and directly.
Use headings and bullet points: When your content is structured, search engines picks up that easily.
Use FAQs: Add Frequently Asked Questions in your website to directly answer common voice queries.

This increases your chances of picking up as snippet feature.

Step 3: Make Your Website Mobile-Friendly

As most of the people use mobile for everything and carry mobile phone most of the time with them, most voice searches happen on mobile devices. Make sure that your website work well on phones and tablets otherwise users are going to leave faster than you can say “Hey Google”. See the importance of mobile friendly websites.

Mobile Optimization Tips:

Responsive design: Make sure that your website adapts perfectly to any screen size.
Speed it up: Nobody likes to wait for a slow website, especially mobile users. For that, compress your images and use a fast loading theme.
User-friendly navigation: Ensure that users find what they need on your website, even on a smaller screen.

Step 4: Go Local with Your SEO

If you have a physical outlet of your business and is based in a specific area, then local SEO is the key for voice search. Most of the time, people are fond of asking questions location based questions when using voice assistants. Like:

“Where can I find the best coffee shop near me?”

“What’s the most affordable digital marketing agency in Noida?”

If you wish to show up on top in these results, your Local SEO game has to be strong.

Local SEO Tips:

Claim your Google My Business listing: Post regular and keep it updated with latest information.
Include location-based keywords: For example, “best marketing agency in Noida.”
Encourage reviews: Often, voice searches show results for businesses with great reviews so ask your satisfied customers to give positive reviews.

The more local information you provide, the better your chances of showing up location based voice searches.

Step 5: Improve Your Website’s Load Time

Imagine you have asked alexa to play your favorite song and it is taking ages to play. Frustrating, isn’t it? That’s how your users feel with your slow loading website. Make sure that your website is fast loaded otherwise won’t rank well in voice search.

Tips to Speed Up Your Site:

Use a reliable hosting service: Make sure that your web host can handle your site’s traffic efficiently.
Optimize your images: Compress and resize your images without compromising quality.
Minimize plugins and scripts: The fewer plugins and external scripts, the faster your site will load.

A faster website keeps the customers and attract more. The faster the website us, the happier your users and search engines will be.

Step 6: Don’t Forget About Structured Data

Okay, we’re getting a bit technical now- have you heard of structured data? Structured data (Schema Markup) helps search engines understand your content better. Its like giving extra information to help search engines better about your page and website.

Benefits of Structured Data:

Increases your chances of getting featured snippets.
Makes your content more appealing for voice search engines.
Helps improve your overall SEO.

By adding schema markup, you are helping out search engines to figure out what exactly your website is about. It helps in standing out in the voice search results.

Step 7: Keep Your Content Clear and Concise

One thing about voice searches- they love straightforward and easy to read content. Think about the last time you used voice search- they like to read the answer aloud so the simpler the content is, the better it is and the more search engine is likely to catch it. Prioritize providing quick, informative answers to the types of questions users ask.

Content Writing Tips:

Short sentences: Short and simple answers are the best; hence, keep your sentences short and sweet.
Direct answers: Instead of giving unnecessary information, provide clear answers to questions directly in first few lines of your content.
Avoid jargon: Don’t use difficult language and use simplest language that everyone can understand.

When you use simple and easy content in your website improves the chances of being used in voice search results.

Step 8: Focus on User Intent

It is important to understand that people using voice search have a specific intent most of the time. They might be looking for quick facts, nearby places, or how-to information. Try to understand their intent and customize your content accordingly – to fulfill their needs.

How to Cater to User Intent:

Identify common queries: Figure out what are the most common asked questions in your industry?
Provide direct solutions: Once you got to know about the queries, provide answers of those directly.
Use a conversational tone: Make your content like very natural and conversational.

When you take care of customers and give them exactly what they want, search engines also are likely to promote your content in voice searches.

Time to Get Started!

Optimizing your website for voice search in 2024 is not that difficult. Just follow these steps and you’ll be ahead of the competition, pulling more customers than ever.

Here’s a quick recap of what you need to do:

Focus on conversational keywords.
Aim for featured snippets.
Make your website mobile-friendly.
Boost your local SEO.
Speed up your site.
Use structured data.
Keep your content clear and concise.
Understand user intent.

At Qorvatech, we are professional experts which have spent years in staying ahead of digital trends. If you want help in optimizing your website for voice search or anything related to digital marketing, contact right away. We are always ready to help you out! Time to make some noise in the voice search world!