The real estate industry is currently undergoing major changes, and technology is a major driver of this process. For the past few years, the US real estate market has been completely in the hands of real estate agents. Today, 93% of home buyers in the United States use real estate websites to search for a home.
Only 7% said they didn’t use any websites when house-hunting, so almost the entire industry went online. This is a great change and the question “How to build a real estate website?” happens naturally. Here we explore the key to building a successful real estate platform and what features a successful app should include.
Why Build a Real Estate Website?
First, creating a real estate website should serve a purpose. The goal of all real estate websites is to effectively solve the user’s problem – quickly and effortlessly looking for a new home. To do this, the application must:
- Provide enough real estate to potential buyers and renters
- Allows users to find the most suitable property
- Offer an opportunity to reach a real estate agent
- Enables efficient real estate research
The 7 Tips for Designing a Real Estate Website
Make sure your website has an intuitive and user-friendly interface. Visitors should be able to easily navigate the site and find the information they are looking for without confusion. Use clear navigation menus, logical listings, and visible search features to improve the user experience.
Ensure that your website is mobile-friendly. With the increasing use of Smartphones and tablets, it is very important to use a responsive design that adapts to different screen sizes. It provides a seamless user experience for users accessing your website on their mobile devices.
Real estate is a visual industry, so it’s important to present your property with high-quality images and videos. Invest in professional photography and consider using virtual tours or 360-degree views to provide an immersive experience. Clear, visually appealing images can attract potential buyers and make your listing stand out from the crowd.
Property Search Feature
Implement a robust property search feature that allows visitors to filter listings by criteria such as location, price, property, services, and more. Make sure search results are accurate, up-to-date, and easy to navigate. Advanced search options help users find the items they want quickly and efficiently.
Detailed Property Information
Provide comprehensive and detailed information on each property listing. Include relevant information such as property size, number of rooms, amenities, nearby facilities, pricing, and contact information. Clear and concise descriptions help potential buyers make informed decisions.
Testimonials and Reviews
Add testimonials and reviews from satisfied customers to build trust and credibility. Positive feedback can convince visitors that your services are reliable. Add testimonials to your homepage or your own testimonial page to highlight positive experiences from previous customers.
Contact and Lead Generation
Make it easy for visitors to contact you or inquire about your property. Add clear and visible contact information such as phone numbers, email addresses, and a contact form. Consider integrating lead capture forms or call-to-action buttons throughout your website to encourage visitors to take the next step and contact you.
Be sure to update your website regularly with new information and make sure all information is accurate and up to date. By following these tips, you can create a professional and friendly real estate website that effectively promotes your property and helps you connect with potential buyers.
Some Additional Tips
Use responsive design
Responsive design means that your website automatically adapts to the size of the screen it is being viewed on. Learn how to make sure your website looks great on all devices, from desktops to smartphones.
Use a professional theme
There are several great properties available. Choose a well-designed and easy-to-use theme.
Optimize your website for search engines
There are several things you can do to optimize your website for SEO, such as using relevant keywords and phrases throughout your website.
Keep your website up to date
- Make sure your website is always up to date with the latest listings and information. This helps attract new visitors and keep current visitors coming back.
- SEO Marketing Company
- Best SEO Company in California
- What Are the 3 Basic Things Required for Responsive Web Design?