Google Analytics has long been the preferred web analytics tool for companies and website owners looking to get insightful data about their performance online. However, a new era in web analytics has arrived with the release of Google Analytics 4 Read More …
In the pay-per-click (PPC) model of Internet marketing, advertisers are charged a fee each time one of their ads is clicked. Simply put, you only pay for advertising when your ad is clicked on. It is simply a means of Read More …
With a myriad of digital marketing channels, platforms, and techniques, social media has become a must-have for both small and large organizations. A social media marketing strategy is a synopsis of everything you intend to do and hope to accomplish Read More …
According to experts, 79.0% of all websites use PHP. These results are in stark contrast to what many in the IT community are saying – that PHP is dying. These observations make the subject open for debate. This is especially Read More …
The iOS and Android platforms’ mobile application development processes differ in key ways. It is crucial to note that these distinctions are not exhaustive, and the development process may alter depending on your application’s specific requirements and the technologies you Read More …
